PR contract template

This a pr contract template sample that you can use free of charge. You can copy and paste it into Microsoft Word or Google Docs and edit as you like.

Public Relations Contract

This Public Relations Contract (the "Contract") is entered into on _________________________ [Date] by and between:

PR service provider: _________________________ [Agency or Consultant Name] located at _________________________ [Provider Address] (the "Provider").
Client: _________________________ [Client Name] located at _________________________ [Client Address] (the "Client").

1. Scope of Services

The Provider agrees to provide public relations services to the Client as outlined below:

1. Service Description

The Provider shall perform public relations services for the Client related to _________________________ [Brand / Product / Campaign], commencing on _________________________ [Start Date] and carried out during normal business hours or as otherwise agreed.

2. Services Included

The public relations services shall include but are not limited to:

_________________________ [Media outreach and press relations]
_________________________ [Press release writing and distribution]
_________________________ [Brand positioning and messaging strategy]
_________________________ [Crisis communication support]
_________________________ [Influencer or stakeholder engagement]
_________________________ [Media monitoring and reporting]
_________________________ [Other PR-related services as agreed upon by both parties]

3. Frequency

The services shall be performed _________________________ [Ongoing / Project-based] on a _________________________ [Weekly / Monthly] basis.

2. Terms of Contract

This Contract shall commence on _________________________ [Start Date] and shall continue for an initial term of _________________________ [Number] months/years, unless terminated earlier as provided herein.
After the initial term, this Contract shall automatically renew for successive periods of _________________________ [Number] months/years, unless either party provides written notice of termination at least _________________________ [Number] days prior to the expiration of the then-current term.

3. Payment Terms

The Client agrees to pay the Provider a total sum of $_________________________ [Amount] per _________________________ [Month / Project] for the public relations services rendered.
Payment shall be made _________________________ [Payment Method] within _________________________ [Number] days of receipt of invoice.
Late payments shall incur a late fee of _________________________ [Late Fee Amount] for each week the payment is overdue.

4. Termination

Either party may terminate this Contract by providing written notice to the other party _________________________ [Number] days prior to the intended termination date.
In the event of termination, the Client shall pay for all services rendered up to the termination date.

5. Force Majeure

Neither party shall be liable for any failure or delay in performing their obligations under this Contract if such failure or delay is due to circumstances beyond their reasonable control, including but not limited to acts of God, war, terrorism, civil unrest, government action, fire, flood, or natural disasters.

6. Confidentiality

Both parties agree to maintain the confidentiality of any proprietary, strategic, or sensitive information disclosed during the course of this Contract.

7. Governing Law and Jurisdiction

This Contract shall be governed by and construed in accordance with the laws of _________________________ [Your State or Country]. Any disputes arising out of or in connection with this Contract shall be resolved exclusively by the courts of _________________________ [Your State or County].

8. Entire Agreement

This Contract constitutes the entire agreement between the parties and supersedes all prior agreements, understandings, and negotiations, whether written or oral.

IN WITNESS WHEREOF, the parties hereto have executed this Contract as of the date first above written.

Provider
Signature: _________________________ [Signature]
Name and title: _________________________ [Name and Title]
Date: _________________________ [Date]

Client
Signature: _________________________ [Signature]
Name and title: _________________________ [Name]
Date: _________________________ [Date]

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What's a PR Contract?

A PR (Public Relations) contract is a legal agreement between two parties, typically a client and a public relations agency or consultant, outlining the terms and conditions under which PR services will be provided. This contract serves as a critical framework for managing expectations, responsibilities, and deliverables while protecting both parties. In this article, we'll explore the essential components of a PR contract, why it matters, and what to consider when drafting or entering into one.

1. Definition and Scope

A PR contract defines the scope of public relations services to be delivered, specifying the nature of the work, objectives, and deliverables. This may include media outreach, press release creation, brand messaging, reputation management, crisis communications, influencer relations, and media monitoring. Clearly defining the scope helps prevent misunderstandings and scope creep.

2. Parties Involved

The contract clearly identifies the parties involved: the client seeking public relations services and the PR agency or independent consultant providing them. It includes full legal names, contact details, and any relevant business information, ensuring both parties understand their roles and responsibilities.

3. Terms and Conditions

PR contracts outline the terms and conditions governing the engagement, including payment structure, billing cycles, retainers or project-based fees, performance expectations, and termination rights. They may also include clauses related to intellectual property, limitations of liability, indemnification, and dispute resolution mechanisms.

4. Duration and Renewal

The contract specifies the duration of the PR engagement, whether it is campaign-based, short-term, or a long-term retainer. It may include automatic renewal provisions, notice periods for termination, and procedures for modifying or extending the agreement.

5. Service Specifications

Detailed service specifications are essential in a PR contract. These may cover reporting frequency, key performance indicators (KPIs), approval processes, communication protocols, and expectations regarding media coverage or outcomes. While PR results cannot be guaranteed, quality standards and effort-based obligations should be clearly defined.

6. Legal Compliance

PR contracts should comply with applicable laws and regulations, including advertising standards, disclosure requirements, consumer protection laws, and industry ethics guidelines. Compliance with platform rules, influencer disclosure laws, and media regulations may also be addressed.

7. Confidentiality and Privacy

Confidentiality clauses are especially important in PR contracts, as agencies often handle sensitive business information, strategies, and non-public developments. These provisions protect the client’s reputation, intellectual property, and private data during and after the contract term.

Conclusion

PR contracts play a vital role in formalizing relationships between clients and public relations professionals. By clearly defining the scope of services, expectations, legal obligations, and confidentiality protections, these agreements reduce risk and foster productive, trust-based collaborations. Whether you're hiring a PR agency or offering PR services, understanding the key elements of a PR contract is essential for a successful and sustainable working relationship.