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Influencer contract template

This a influencer contract template sample that you can use free of charge. You can copy and paste it into Microsoft Word or Google Docs and edit as you like.

Influencer Marketing Agreement

This Influencer Marketing Agreement (the "Contract") is entered into on _________________________ [Date] by and between:

  • Brand/Company: _________________________ [Brand or Company Name] located at _________________________ [Company Address] (the "Client").
  • Influencer: _________________________ [Influencer Name] located at _________________________ [Influencer Address] (the "Provider").

1. Scope of Services

The Provider agrees to provide influencer marketing and promotional services for the Client as outlined below:

1. Service Description

The Influencer shall create and publish promotional content for the Client’s products or services across the following platforms:
_________________________ [Instagram, TikTok, YouTube, etc.].
Content may include but is not limited to posts, stories, videos, reels, or live streams.

2. Deliverables

The Influencer shall deliver the following as part of the collaboration:

  • _________________________ [Number] sponsored posts
  • _________________________ [Number] Instagram stories/reels/videos]
  • _________________________ [Any blog articles, TikTok videos, or YouTube mentions]
  • _________________________ [Other deliverables as agreed upon by both parties]

3. Posting Schedule

All content shall be posted on or before _________________________ [Post Date or Campaign Duration].
Any changes to the posting schedule must be approved in writing by the Client.

2. Terms of Contract

  1. This Contract shall commence on _________________________ [Start Date] and shall continue until _________________________ [End Date], unless terminated earlier in accordance with this Contract.
  2. Any extensions or renewals must be agreed upon in writing by both parties.

3. Payment Terms

  1. The Client agrees to pay the Influencer a total fee of $_________________________ [Amount] for the agreed deliverables.
  2. Payment shall be made via _________________________ [Payment Method, e.g., bank transfer, PayPal] within _________________________ [Number] days of invoice submission or completion of deliverables.
  3. Late payments shall incur a late fee of _________________________ [Late Fee Amount] per week of delay.

4. Content Approval and Usage Rights

  1. The Client shall have the right to review and approve all content prior to publication unless otherwise agreed.
  2. The Influencer grants the Client a non-exclusive, royalty-free license to use the content created under this Contract for marketing and promotional purposes across digital and print media, subject to mutual agreement on duration and scope.

5. Disclosure and Compliance

  1. The Influencer agrees to comply with all applicable advertising and disclosure laws, including Federal Trade Commission (FTC) guidelines or relevant local regulations.
  2. Sponsored posts must clearly disclose the partnership (e.g., using #ad, #sponsored, or similar tags).

6. Termination

  1. Either party may terminate this Contract by providing written notice at least _________________________ [Number] days before the intended termination date.
  2. In case of termination, the Client shall pay for all completed and approved deliverables up to the termination date.

7. Confidentiality

Both parties agree to maintain the confidentiality of any sensitive or proprietary information exchanged during the course of this Contract.

8. Independent Contractor Status

The Influencer is an independent contractor and not an employee, agent, or representative of the Client. The Influencer is solely responsible for paying any taxes, insurance, or other obligations arising from this agreement.

9. Governing Law and Jurisdiction

This Contract shall be governed by and construed in accordance with the laws of _________________________ [Your State or Country]. Any disputes arising out of or relating to this Contract shall be resolved exclusively by the courts of _________________________ [Your State or County].

10. Entire Agreement

This Contract constitutes the entire agreement between the parties and supersedes all prior communications, understandings, or agreements, whether written or oral.

IN WITNESS WHEREOF, the parties have executed this Contract as of the date first above written.

Client (Brand)
Signature: _________________________ [Signature]
Name and title: _________________________ [Name and Title]
Date: _________________________ [Date]

Influencer
Signature: _________________________ [Signature]
Name: _________________________ [Name]
Date: _________________________ [Date]

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Influencer contract template

What's an Influencer Contract?

An influencer contract is a legal agreement between a brand or company and an influencer, outlining the terms and conditions of a promotional collaboration. This contract ensures clarity, fairness, and accountability for both parties involved, covering essential details such as deliverables, compensation, usage rights, and content guidelines. In this article, we'll explore what an influencer contract is, why it's important, and the key elements that should be included.

1. Definition and Scope

An influencer contract defines the scope of promotional activities and deliverables the influencer will provide. This typically includes the type and number of posts, platforms to be used (such as Instagram, YouTube, or TikTok), campaign objectives, and any content requirements or brand guidelines. The scope ensures both the brand and influencer have a clear understanding of what’s expected.

2. Parties Involved

The contract identifies the two main parties:

  • The Client or Brand, who is seeking promotional exposure or marketing support.
  • The Influencer, who will create and share content that promotes the brand’s product or service.

Each party’s contact information, business details, and representative names should be clearly listed to avoid confusion.

3. Terms and Conditions

Influencer contracts outline the terms governing the collaboration, including compensation structure, payment method, posting schedule, and cancellation policies. They may also specify ownership and usage rights of the created content, exclusivity clauses, and performance expectations such as engagement metrics or deadlines. Clear terms protect both sides from potential disputes or misunderstandings.

4. Duration and Renewal

The duration clause sets the start and end dates of the agreement or campaign. Some contracts are for a single post or project, while others may cover long-term partnerships or ambassadorships. The contract should also define renewal terms, conditions for extending the collaboration, and notice requirements for termination.

5. Deliverables and Content Approval

This section details what the influencer must deliver — for example, the number of posts, stories, or videos — and specifies how content will be approved by the brand before publishing. It may also include creative guidelines, tone of messaging, and any mandatory hashtags or disclosures to comply with advertising standards.

6. Legal Compliance

Influencer contracts must comply with advertising and consumer protection laws, including disclosure requirements from regulatory authorities like the FTC (Federal Trade Commission) or equivalent bodies in other regions. Influencers are usually required to label sponsored content transparently using tags such as #ad or #sponsored. This ensures the campaign remains ethical and legally compliant.

7. Confidentiality and Usage Rights

Confidentiality clauses protect sensitive information shared between the parties, such as marketing plans, unreleased products, or pricing details. The contract should also clarify who owns the content after it’s posted and whether the brand can reuse it for ads, website promotions, or other marketing purposes.

Conclusion

An influencer contract is essential for establishing trust and professionalism in brand collaborations. It clearly defines expectations, deliverables, payment terms, and legal obligations, reducing the risk of disputes and misunderstandings. Whether you’re a brand working with influencers or an influencer partnering with companies, having a well-drafted contract ensures a transparent, fair, and successful collaboration that benefits both sides.