Social media management contract template

This a social media management contract template sample that you can use free of charge. You can copy and paste it into Microsoft Word or Google Docs and edit as you like.

Social Media Management Contract

This Social Media Management Contract (the "Contract") is entered into on _________________________ [Date] by and between:

Social Media Manager: _________________________ [Manager or Company Name] located at _________________________ [Provider Address] (the "Provider").
Client: _________________________ [Client Name] located at _________________________ [Client Address] (the "Client").

1. Scope of Services

The Provider agrees to manage and execute social media strategies for the Client as outlined below:

1. Service Description

The Provider shall manage the Client’s social media accounts, including but not limited to _________________________ [Instagram, Facebook, TikTok, LinkedIn, etc.], starting from _________________________ [Start Date].

2. Services Included

The social media management services shall include but are not limited to:

_________________________ [Creating and publishing social media content]
_________________________ [Developing monthly content calendars]
_________________________ [Engaging with followers, comments, and direct messages]
_________________________ [Analyzing performance metrics and reporting results]
_________________________ [Managing paid ad campaigns, if applicable]
_________________________ [Collaborating on creative direction and brand strategy]
_________________________ [Other agreed-upon tasks related to social media management]

3. Frequency

The Provider shall post content and manage accounts _________________________ [Frequency, e.g., 3 times per week] and provide performance reports _________________________ [Monthly/Weekly].

2. Terms of Contract

This Contract shall commence on _________________________ [Start Date] and continue for an initial term of _________________________ [Number] months/years, unless terminated earlier as provided herein.
After the initial term, this Contract shall automatically renew for successive periods of _________________________ [Number] months/years, unless either party provides written notice of termination at least _________________________ [Number] days prior to the expiration of the current term.

3. Payment Terms

The Client agrees to pay the Provider a total fee of $_________________________ [Amount] per _________________________ [Month/Project] for the services rendered.
Payment shall be made via _________________________ [Payment Method, e.g., bank transfer, PayPal] within _________________________ [Number] days of invoice receipt.
Late payments shall incur a late fee of _________________________ [Late Fee Amount] per _________________________ [Week/Day] overdue.

4. Content Ownership and Rights

Upon full payment, the Client shall own the final approved content created under this Contract.
The Provider reserves the right to use portions of the work for portfolio or promotional purposes, unless otherwise agreed in writing.
Any unapproved or draft content remains the intellectual property of the Provider.

5. Termination

Either party may terminate this Contract with _________________________ [Number] days' written notice.
If terminated early, the Client shall pay for all services rendered and expenses incurred up to the termination date.
In the event of non-payment, the Provider reserves the right to suspend services immediately.

6. Confidentiality

Both parties agree to maintain the confidentiality of all proprietary information, strategies, and data shared during the term of this Contract and not to disclose it to third parties without prior written consent.

7. Liability and Indemnification

The Provider shall not be liable for any damages resulting from social media platform errors, algorithm changes, or third-party actions beyond their control. The Client agrees to indemnify the Provider against claims arising from materials supplied by the Client or from actions taken based on the Client’s instructions.

8. Force Majeure

Neither party shall be held liable for delays or failures in performance caused by events beyond reasonable control, including but not limited to acts of God, natural disasters, war, or internet outages.

9. Governing Law and Jurisdiction

This Contract shall be governed by and construed in accordance with the laws of _________________________ [Your State or Country]. Any disputes shall be resolved exclusively in the courts of _________________________ [Your State or County].

10. Entire Agreement

This Contract represents the entire agreement between the parties and supersedes all prior discussions, communications, and understandings, whether written or oral.

IN WITNESS WHEREOF, the parties have executed this Contract as of the date first written above.

Provider
Signature: _________________________ [Signature]
Name and Title: _________________________ [Name and Title]
Date: _________________________ [Date]

Client
Signature: _________________________ [Signature]
Name and Title: _________________________ [Name]
Date: _________________________ [Date]

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Social media management contract template

What's a Social Media Management Contract?

A social media management contract is a legal agreement between a client and a social media manager or agency outlining the terms and conditions under which social media services will be provided. This contract ensures clarity, accountability, and mutual understanding between both parties. In this article, we’ll explore what a social media management contract includes, why it’s important, and what to consider when drafting or signing one.

1. Definition and Scope

A social media management contract defines the scope of work and services to be performed by the social media manager. It typically covers activities such as content creation, scheduling, community engagement, performance analysis, and paid advertising management. The contract ensures both parties understand what platforms are included (e.g., Instagram, Facebook, LinkedIn, TikTok) and the type of deliverables expected each month.

2. Parties Involved

The contract identifies the two main parties:

The Client, who owns or manages the business accounts.
The Social Media Manager or Agency, who is responsible for executing the social media strategy.

It also includes contact details for both parties and clarifies their responsibilities, such as who provides creative assets, brand guidelines, or ad budgets.

3. Terms and Conditions

Social media management contracts establish the key terms and conditions of the agreement, including:

Payment structure and due dates
Revisions and approvals
Ownership rights to created content
Cancellation or termination procedures
Confidentiality and data protection

These terms help prevent misunderstandings and define what happens if one party fails to meet their obligations.

4. Duration and Renewal

The contract outlines the duration of the partnership — whether it’s a short-term project (e.g., one campaign) or an ongoing monthly retainer. It should specify the start and end dates, conditions for renewal, and notice periods required for termination or extension. Many social media managers prefer automatic renewal with a 30-day cancellation window for flexibility.

5. Deliverables and Performance Expectations

A clear list of deliverables helps both parties stay aligned. This section usually covers:

Number of posts or videos per week
Engagement targets or KPIs (likes, comments, reach)
Reporting frequency (weekly, monthly)
Ad management responsibilities
Content approval process

Defining these expectations in writing helps maintain accountability and ensures measurable results.

6. Legal Compliance

Social media management often involves handling personal data, copyrighted materials, and advertising content — all of which must comply with local and international laws. The contract should mention compliance with privacy regulations (like GDPR), platform policies, and intellectual property rights to avoid legal complications.

7. Confidentiality and Intellectual Property

Both parties should agree to keep sensitive business information, social media passwords, and marketing strategies confidential. Additionally, the contract should clarify who owns the content once it’s created — typically, ownership transfers to the client upon full payment, while the manager retains rights to display the work in their portfolio.

Conclusion

A social media management contract is essential for establishing trust and professionalism between a client and a social media manager. It clarifies expectations, defines deliverables, and protects both sides from potential disputes. Whether you’re hiring a freelancer, an agency, or managing multiple clients yourself, having a well-drafted contract ensures a smooth collaboration and a successful working relationship in the fast-paced world of digital marketing.